The Credibility Surcharge: How Asian-American B2B Vendors Are Held to a Higher Standard Before the Contract Is Signed
Asian-American B2B vendors routinely face longer vetting cycles, additional certification demands, and elevated proof-of-stability requirements that their established competitors simply do not encounter. This unspoken credibility surcharge drains resources, compresses margins, and slows growth before a single deal is closed. Understanding the mechanics of this disparity is the first step toward dismantling it.